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Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to represent our company by building a social media presence for our brand and products.  The specialist will be required to run advertising campaigns and drive engagement by creating high-quality original content.  You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.


Responsibilities
  • Assist and execute social media content and strategies to engage and grow customer outreach and social media revenue.
  • Form key relationships with influencers and brand ambassadors across all social media platforms.
  • Develop the content vision and strategic content initiatives for organic social media efforts.
  • Build a high-energy, engaged community online, monitoring platform conversations, driving discussion and participating in community conversations, as appropriate.
  • Set up key performance indicators (KPIs) for content efforts and measure performance against the KPIs.
  • Drive customer acquisition using lead generation strategies and deliver tangible leads through social platforms.
  • Email product marketing via web-based platform for consumers and dealers.
  • Keep pace with social media industry trends and stay informed on best practices.
  • Assist with other marketing team duties including: updating reports, creative writing, and other marketing team needs.

Qualifications
  • 3+ years’ experience in the field of public relations, communications, and/or marketing.
  • Strong planning skills and proven experience in coordinating ideas and resources to achieve goals.
  • Knowledge of Social Media Platforms include but are not limited to: Instagram, Facebook, YouTube, TikTok.
  • Strong Project Management Skills.
  • Proactive, creative thinker that contributes original and resourceful ideas to workplace and marketing challenges.
  • Able to work in a high pace group environment with strong interpersonal skills.
  • BS/BA Degree – Marketing, English, Business a plus

Benefits
We offer excellent benefits – Health Insurance, 401k, Paid Holidays, and more.